Summary

Check out what I did for Rick Ross and Billboard on a half of page ad.

Everyone knows who Billboard Magazine is and I have had the honor of working with them on a design to go in their magazine issue.

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What we've done

1. Half page design

2. Print optimization

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We've got work to do

Maybach Music Group's general manager Yvette Davila emailed me with an inquiry about Ross wanting to do an ad in Billboard magazine about his entertainment lawyer Leron Rogers. I was given the picture and logos to put in the ad. I just tuned up the color correction on the picture and executed the design around the picture to fit nice within the Billboard magazine issue. I wanted to something that was clean but also would catch someone's eye turning the page fast.

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Billboard were pretty strict on how they wanted the specs of the file to be turned in for print.

- Color space was CMYK

- Had to be a press-ready PDF/X1-a

- Sizing was 8.8333” x 5.5849” (non-bleed) 300 DPI

- I sent in a PDF/X1-a and a TIFF file 100%. of the final size

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What we accomplished

— A cool ad within Billboard magazine that caught your eye

— Clean design optimized for worldwide print

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions.