Summary

Discover how I gave this car dealership a revamped fresh new look to retain a clean and identifiable identity within the auto sale market.

The client wanted something on the elegant side that was noticeable and fit the aesthetic of a car dealership of higher class.

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What we've done

1. Strategic Discovery

2. Logo design

3. Brand identity

4. Business cards

5. Color palette & swatch design

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We've got work to do

B&J Auto Sales needed help creating a language within their brand that spoke to the consumers. Needed something nice to go on the back of every car sold.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

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What we accomplished

— Take their product look to the next level

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

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