Summary

Dive into how I created a whole world within a company that provides home health care.

‍

What we've done

1. Strategic Discovery

2. Logo Design

3. Web application redesign & optimization

4. Mobile application redesign & optimization

5. Landing page redesign & optimization

6. Color palette & swatch design

7. Product Design Sprints to explore new functionality

‍

‍

We've got work to do

Amora's Personal Services needed help with usability and information architecture of their product website, brand identity and overall look and feel of the company. They came to me with no logo, just a business startup with clients and an idea of the feeling they wanted to leave their consumers with.

They wanted a logo that made you feel warm inside and displayed compassion and care. So I chose this hue of blue because of the way it makes you feel. You get a sense of care when you see this color. Paired that with the heart and a hug within the logo, and my client loved the results. I love the language this design speaks for their company, clean, loving, and care.

‍

What we accomplished

— Take their product look to the next level

— Fix UX issues in web application

— Match their bold vision to the look and experience of the product

— Gave them a language to communicate with their consumers through a consistent design

‍